spyrosoft _ ecommerce logo

Ecommerce challenges of today and tomorrow

A comprehensive guide to the ecommerce challenges in times of crisis
spyrosoft-ecommerce-challenges-mockup

Download free ebook

Brands:

4F_(company)_logo.svg
calzedonia
sigplc
nest-bank-1
prosto-png-bg
vrg
kontigo-png
logo-mdd
sigplc
martes
ergonome
moliera2
giacomo-conti
sfd
vistula
Lantre-AS-wersja-biala-safe
macmillan-education
ab_bechcicki_logotyp
ntfy
eurocash-png
oshee
schneider
PWN-logo
[logo]-PolarSport
spyrosoft-ecommerce-challenges-mockup-1

Discover with us how ecommerce experts handle problems in their day-to-day work

Recently, we have all been feeling the effects of the economic crisis and soaring inflation. In many industries, we can see increasing uncertainty about what the future may bring. This, in turn, leaves managers and decision-makers with many challenges. A similar situation also applies to ecommerce.

  • So, what are the biggest market pain points?
  • What is the industry facing?
  • For what challenges do you need to be prepared?
  • How do you prepare for the uncertain future of the industry?

These were the questions we asked 23 experts from leading brands in the Polish ecommerce market. In in-depth interviews, ecommerce practitioners told us about the challenges in their sectors and the biggest market-wide hurdles. Plus, they also shared with us their insights and industry predictions.

23
ecommerce experts from leading brands
12+
hours of conversations and in-depth interviews
25+
diagnosed market problems
10+
and dozens of ideas on how to deal with them

Among the most recurring challenges were those in the categories:

challenges-by-categories
Cezary Kozon Spyrosoft

Cezary Kożon,
CEO Spyrosoft eCommerce 

Starting last year with a new ecommerce company providing solutions, I encountered a very turbulent time in the industry. A time of crisis and market turmoil meant that companies' needs had changed, and funding for technology investment had been reduced. In light of that, we decided to learn and understand as much as possible about our client's challenges. In this publication, we share the results of our discussions.

A must-read for:

  • Ecommerce directors wanting to know what other companies are up against.
  • Practitioners overcoming market hurdles on a daily basis.
  • Decision makers thinking about building or growing their company's online channel.
  • Businesses who want to learn the perspective of ecommerce brands.
  • Anyone seeking to expand their knowledge with profound industry insights.
spyrosoft-ecommerce-challenges-mockup-2

Partners

ecommerce w praktyce logo
Hello HR logo
Just Join IT logo
RocketJobs logo

Our experts:

Bartłomiej German
Bartłomiej German
Ecommerce Manager Moliera2
He has been active in ecommerce since 2008. Previously he worked for companies like Euro-net (euro.com.pl), iSpot, Wittchen, Simple Creative Products, Próchnik S.A., Kazar and P&V (eyeforfashion.pl). Since 2020, he has been working for Moliera2 S.A. where he coordinates ecommerce, digital, performance, and marketing automation activities. In his spare time, he helps smaller companies, blogs, and university students understand ecommerce.  
Bartłomiej German
Agnieszka Janus
Agnieszka Janus
Head of Digital in .mdd
She has been involved in the ecommerce industry for 12 years. She is currently working in the furniture industry, creating an interdisciplinary team responsible for digitalisation and the ecommerce channel. Previously at Oponeo.pl, she was responsible for cross-border ecommerce. Her main areas of activity are expansion into foreign markets in B2B, B2C and B2B2C models and ecommerce implementations. She is enthusiastic about data-driven management and the potential of multi-channel sales.  
Agnieszka Janus
Aleksandra Jarośkiewicz
Aleksandra Jarośkiewicz
Freelance Ecommerce Consultant
For the last 4 years, as a Board Member and Ecommerce Director at CD PROJEKT RED STORE, she was responsible for building the RED GEAR business and brand. Before that, she gained experience in companies such as L'Oreal, Matras Bookshops, Gino Rossi, and software house Connectis. She is a co-founder of Fun in Design and co-creator of the ZOOLIDAY project. After hours, she mentors startups within PFR, REAKTOR X and the Network of Entrepreneurial Women.  
Aleksandra Jarośkiewicz
Patrycja Jaworska_v2
Patrycja Jaworska
Manager of Ecommerce at Kontigo (Eurocash Group)
A Manager of Ecommerce with over 9 years of experience in the medical and beauty industry. She is currently involved in the growth of the online shop in the B2C model for the Kontigo brand. Previously, she worked with the TZMO group, where she developed ecommerce competences at Bella-Handel. Her main areas of interest are ecommerce trends, new technologies, and market solutions.  
Patrycja Jaworska_v2
Lukas Jeznach
Lukas Jeznach
Digital Director in Faktoria Nest Bank Group, Co-founder of Ergonome
Independent consultant on ecommerce, digital and expansion matters. Currently responsible for digital aspects of the Faktoria brand. Previously, he was associated with Gunfire, Divante and Nethansa. Additionally, he has worked with Knirps, Lampenwelt and Tchibo and has delivered international ecommerce projects for brands such as Samsung, MediaSaturn, Rawlplug, Vobis, Agata Meble and CCC. He is an enthusiast of design, tech innovations and startups.  
Lukas Jeznach
Paweł Józefiak
Paweł Józefiak
Manager of Ecommerce at Macmillan Education
A Manager with 9 years of experience in ecommerce and marketing. He is currently in charge of ecommerce at the publishing house Macmillan Education. Previously, he worked with companies such as Spokey, GONG and x-kom. His main interests include AI, technology and business. He is also enthusiastic about the topics of process automation and the organisation of data, projects and employees.  
Paweł Józefiak
Aneta Kazanowska
Aneta Kazanowska
Director of online shops at VRG S.A.
An expert with over 16 years of experience in ecommerce. Currently working in the fashion sector, where she supports brands such as Vistula, Bytom and Wólczanka with her skills. Her previous experience was gained in the construction and electronics industries. She has completed many interesting implementations and successful advertising and sales campaigns. In her free time, she travels and supports a conscious, ecological approach to life.  
Aneta Kazanowska
Tomasz Koźbiał-1
Tomasz Koźbiał
Director of Ecommerce at OTCF
An Ecommerce Director with over 20 years of experience in the industry. Initially connected with a music store, he has been working in the retail sector since 2007. In the past, he was responsible for the operation of the first online shop for the House brand. Currently, within OTCF, he is developing ecommerce projects such as mono-brand e-shops for the 4F and Outhorn brands and the multi-brand Sport Style Story.  
Tomasz Koźbiał-1
Aleksandra Lewalska
Aleksandra Lewalska
Global Senior Ecommerce & UX Manager at Philipp Plein Group
An Ecommerce Manager with 7 years of experience. At Philipp Plein Group, she is responsible for the global development of ecommerce shops in more than 20 countries. She specialises in optimising shopping processes and KPIs as well as adapting business operations for local markets. She is interested in innovation and successfully implements solutions and strategies such as cryptocurrency payments in omnichannel and projects combining Web 2.0 and Web 3.0.  
Aleksandra Lewalska
Tomasz Mazur
Tomasz Mazur
Head of Ecommerce MEE at Schneider Electric
An expert with more than 12 years of experience associated with the ecommerce and digital area. He gained experience in leading digital agencies and multinational firms such as Saatchi&Saathi, K2, Carrefour, Danone, and Schneider Electric. Currently, within Schneider Electric, he is responsible for the development and transformation of ecommerce in the Central Europe cluster.  
Tomasz Mazur
Łukasz Piech
Łukasz Piech
Director of Ecommerce and Co-owner of Lantre - Apple Authorised Dealer
An expert with over 12 years of experience in ecommerce. Currently, he is working in the RTV&AGD industry, where he co-owns and manages the Lantre shop. Previously, he worked with brands like Neonet, Neo24.pl, Dr.Max, Quiosque, Bialcon, Duka, Lancerto, Drogerie Natura, Kontigo, Tchibo, Oleofarm and Fast White Cat. He has won awards such as Ecommerce Director 2022 in the TECH/RTV/AGD category and Ecommerce Poland Awards 2020 for the co-created VUEL tool.  
Łukasz Piech
Bartosz Pilch
Bartosz Pilch
Group Director of Omnichannel at SIG plc
He joined SIG Group plc in 2014. Initially, as Ecommerce Director at SIG Poland, he was responsible for the launch of the ecommerce platform. Currently, he is involved in building and refining the omnichannel strategy for the entire Sig plc Group. He also has experience in managing the marketing and sales development areas. Previously, he worked with companies such as Nexterio, Zooplus, Ahold, Carrefour, Redan and Navo. He won the Ecommerce Director 2022 award in the B2B ecommerce category.  
Bartosz Pilch
Bartłomiej Rak-1
Bartłomiej Rak
Ecommerce Manager at Polar Sport
An Ecommerce Manager with 17 years of experience working for the outdoor industry. On a day-to-day basis, he develops the ecommerce channel for the Polar Sport shop. His main areas of interest include analytics, online marketing, and Magento platform-related aspects.  
Bartłomiej Rak-1
Paweł Rzewuski
Paweł Rzewuski
CEO at Prosto
Currently, he is CEO of the Prosto brand, his previous roles at the company included Sales Manager and Chief Operating Officer. Previously, he worked in management positions in the consumer electronics industry for Sony. He has experience in managing sales and marketing for both retail shops and nationwide brands. His areas of interest include trends and cutting-edge technology in ecommerce as well as streetwear fashion.  
Paweł Rzewuski
Mateusz Stasiak-2
Mateusz Stasiak
Head of Ecommerce, Marketing and Visual Merchandising at Giacomo Conti and Sunset Suits
An expert associated with the luxury and premium goods market. He has interdisciplinary experience in Human Resources, Organisational Development and Internal Communication and Marketing departments. On a daily basis, he implements projects at strategic, tactical and operational levels and is responsible for marketing strategies and campaigns. He is passionate about behavioural economics and the combination of ecommerce and marketing.  
Mateusz Stasiak-2
Piotr Szałaśny
Piotr Szałaśny
Head of Ecommerce at Martes Sport Group
A Doctor of Humanities with over 12 years of experience in ecommerce and digital marketing. Currently associated with the Martes Sport capital group, where he is actively developing the sports shop concepts for Martes Sport, Fitanu.com and SklepIguana.pl across the markets of Central and Eastern Europe. Author of more than 20 academic publications in the field of language, marketing and new media.  
Piotr Szałaśny
Sebastian Watras
Sebastian Watras
Director of Ecommerce at PWN Group
He has been involved in performance marketing and ecommerce for more than 20 years. He handles the development of online shops, marketplaces, subscription services, and content platforms. He advises companies on the strategy and optimisation of online sales. Currently, he is developing the ecommerce channel at PWN Group, and his previous experience includes working for firms such as Bertelsmann, Eniro, WiP, IDG, and Property Group.  
Sebastian Watras
Aleksander Woś_v2
Aleksander Woś
Ecommerce Manager at Oshee
A Manager working in the areas of digital and ATL media, marketing and ecommerce with more than 6 years of experience in industries such as FMCG, electronics, toys and domestic appliances. He currently executes ecommerce and digital marketing activities in online channels for the Oshee brand. Previously, he gained experience handling digital, ATL and ecommerce areas at Wawel, x-kom and other companies. His interests include broad media, audio engineering and nature photography.    
Aleksander Woś_v2
Michał Wójcik
Michał Wójcik
Freelance Ecommerce Consultant
A freelance consultant for the ecommerce industry with 12 years of experience in the Retail, FMCG, and DIY sectors. Previously associated with brands like Leroy Merlin (Head of Ecommerce), Carrefour (Head of Marketplace) and Allegro (Head of Consumer Electronic). He deals with ecommerce in both B2C and B2B models, and his areas of interest include omnichannel, marketing automation and mobile applications.  
Michał Wójcik
Paweł Wróbel
Paweł Wróbel
CEO at NTFY - Nice To Fit You
An ecommerce expert with over 20 years of business experience in multiple industries. He currently runs NTFY - Nice To Fit You, a company that offers diet catering. In the past, he has worked with brands such as L'Oréal, TALLY WEiJL, DUKA and T-Mobile, for which he implemented digital and online sales projects. In his daily work, he focuses on the innovative approach to products and solutions that support ecommerce.  
Paweł Wróbel
Rafał Zakrzewski
Rafał Zakrzewski
Vice-President of the Management Board at SFD S.A.
Currently associated with the SFD brand, which is a leader in the dietary supplement industry and one of the TOP 20 ecommerce shops in Poland. Previously, he was also the CEO of Digitree Group S.A – a holding group of technology companies that offers services for ecommerce. Before that, he gained experience by leading international sales and marketing structures for Glanbia and Procter & Gamble (Oral-B and Head & Shoulders brands).  
Rafał Zakrzewski
Karol Zych
Karol Zych
Director of Ecommerce Poland in Calzedonia Group
Currently, Ecommerce Director in Calzedonia Group for the Polish market. Responsible for the Calzedonia, Intimissimi, Tezenis and Falconeri brands. Previously he worked for Decathlon, Gaspol and Cewe/Fotojoker. His comprehensive skills in many relevant areas of ecommerce are confirmed by 8 years of experience in various industries - fashion, sports/leisure, photography and energy. 
Karol Zych
Marlena Żurawska
Marlena Żurawska
Director of Ecommerce at AB Bechcicki
Currently responsible for the B2C development of the renowa24.pl and portalokienny.pl shops, as well as the B2B ecommerce activities of the entire company. In her daily work, she oversees the area of customer service, the optimisation of logistics and technology processes, as well as the development of online channels, including performance marketing. She strives to disenchant the construction industry so that it keeps up with innovations in the digital world. 
Marlena Żurawska
spyrosoft ecommerce logo

About Spyrosoft eCommerce

Spyrosoft eCommerce is a company created by experienced experts who love the complexity of ecommerce and understand that the only way to tackle it is through fusion with technology. We are an Advanced Ecommerce House that offers innovative digital commerce services and solutions.

As part of the global Spyrosoft Group, we have more than 1,350 employees in 14 locations in 8 countries and have been recognised twice by the Financial Times as one of the fastest-growing companies in Europe.